ZOOM MOVES INTO HEALTHCARE ADVERTISING
By Adnews Staff
Zoom Media of Montreal has created a new division that will focus on healthcare advertising. Called MedMedia, the unit will set up a network of indoor posters in healthcare establishments beginning later this month. Initially, the posters will be mainly in the waiting rooms and public areas of almost 100 medical establishments in Ontario and Quebec. Within the next eight months, the poster network will be in all of Canada's major urban centres. The medical establishments will be compensated for the spaces they rent. Hospital foundations and non-profit organizations will be given free ad space. Zoom also has a network of advertising posters for bars and restaurants, as well as for colleges and universities.
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