LIVINGSTON GETS NEW LOOK, NEW CAMPAIGN
By Adnews Staff
Toronto-based Livingston International launched a campaign late last month to promote its new look and new focus. Livingston is a customs broker and trade services provider. The company was bought by a group of institutional and private investors just over a year ago. Since then, it has been undergoing a change in its corporate identity. The identity includes a new blue logo that differentiates Livingston from the logistics companies that made up previous owner, the Livingston Group. The new tagline for the company is "Advancing Cross-Border Trade." Livingston has also sharpened its focus on meeting the needs of companies that view Canada-U.S. trade as critical to their success. The campaign to promote the new look and focus uses ads in business and trade magazines. The campaign and the new identity were created by Gottschalk & Ash International of Toronto.