SCOTT THORNLEY & COMPANY CREATES A NEW IDENTITY
By Adnews Staff
Scott Thornley & Company of Toronto has picked up a new piece of business. The agency won the Sunnybrook & Women's College Health Sciences Centre account in a competition with three other agencies. STC will develop a new concept and identity for the centre. During the summer of 1998, Sunnybrook Health Science Centre, Women's College Hospital and the Orthopaedic & Arthritic Hospital, all of Toronto were amalgamated. Prior to STC, none of the three organizations worked with an agency. The agency will be presenting the new identity to the centre's board at the end of the month. STC has built brand identities for the Waterfront Regeneration Trust, Square One Powerhouse, Showcase Television, the Canadian Television Fund, the National Art Centre's Festival Canada, Owens Corning and the Government of Canada.