QUICKTAX EASES TAX SEASON HEADACHES
By Adnews Staff
Intuit Canada Limited of Edmonton is easing the tension headaches that come with doing taxes. The company has launched two tax programs called QuickTax Deluxe and QuickTax Home & Business. One new feature of QuickTax Deluxe is SimpleSolution, an instructional path for people with straight-forward tax situations. If the user matches one of the three most common taxpayer profiles - student, senior or employee - SimpleSolution will complete the tax return even faster by asking a subset of interview questions. QuickTax Home & Business software is designed for non-accountants to prepare both personal and corporate tax returns. Both packages also include QuickTax Easy Step Interview, a feature that is for any tax situation. Users answer questions with a yes or no answer, enter a number and QuickTax puts your answers on the forms, performs the calculations and double checks for errors and omissions. QuickTax Deluxe and QuickTax Home & Business packages are available at major retail outlets across Canada or directly from Intuit. Promotion of the new software packages is being done using a national television commercial and print ads. This will be the first time Intuit has used television commercials to promote its products. The campaign, which started mid-January is scheduled to run until mid-March. Palmer Jarvis DDB's Edmonton office handles advertising for Intuit.