OK&D BACK WITH ABELL ONCE AGAIN
By Adnews Staff
OK&D Marketing Communications of Hamilton, Ont. has picked up a piece of the past. The agency has won back the Abell Pest Control account, effective next month. Abell switched to a Yellow Pages placement agency last year, but because of creative differences, returned to OK&D, who had kept in contact with Abell over the past year, OK&D account manager Phil King told Adnews yesterday. OK&D won the business without a competition. Abell spoke to other agencies but was familiar with OK&D and liked its creative side. "We discovered very quickly that we really needed the stronger creative and comprehensive marketing support of a full service advertising agency such as OK&D," Abell's sales and marketing vice-president Dan Dawson says in a release. OK&D will play a role in helping to promote Abell's 75th anniversary this year and will also manage Abell's Yellow Pages and directory advertising.