NEWSPAPER GIVES AWAY KITES
By Adnews Staff
The Financial Post newspaper had responses within 15 minutes after launching its promotion last Friday to show off its results in the latest PMB Print Measurement Bureau study. It showed that the paper had its highest readership ever with 709,000 readers. About 1,200 agencies, media buyers and clients received a kite with the chance of winning a hot-air balloon ride. The draw will take place Oct. 16. The idea behind the promotion is to remind recipients of The Financial Post and its reach.
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