PROMOTION INCREASES CIRCULATION
By Adnews Staff
In-Home Show Ltd. of Mississauga, Ont. expects to increase the circulation of its Homes & Cottages magazine by 10,000 as a result of a promotion it launched last January. This year Natural Resources Canada began giving out copies of the magazine to consumers who call their 1-800 number requesting R-2000 or home improvement information. In August 800 real estate agents began giving away one-year subscriptions to the magazine to their clients. This coming January it is setting up the same promotion with banks. When customers come in to discuss home improvement loans they will be given a free subscription to Homes & Cottages. The magazine is distributed eight times a year through newsstands, subscription and free mailings. It has a circulation of 55,000.