SATURN GOES TO THE MOVIES
By Adnews Staff
Saturn Corp. of Springhill, Tennessee is taking in a show. The company's slogan "A different kind of company, a different kind of car" is taking a different angle in Canadian advertising for its new three-door coupe. Promotion for the coupe, which features a third door behind the driver's door, will be done in 200 Canadian Cineplex Odeon theatres. Before moviegoers see a 60-second commercial, they will see product posters, postcards and ceiling danglers. In 20 theatres, moviegoers will pass through a full-size "standee" of the three door coupe. Theatre staff will also be wearing Saturn-identified clothing. A national print campaign has also been created. Cossette Communications Marketing of Toronto created the print ads, the in-theatre materials and the cinema ad.