ESOFT EXPANDS INTO CANADA
By Adnews Staff
ESoft Inc. of Boulder, Colorado is heading north. The company will expand its North American distribution through a partnership with Affinity Marketing Canada, of Mississauga, Ont. ESoft develops a family of Internet communication products including eSoft's IPAD, an Internet connectivity product line which includes Models 1200, 2500 and 5000. Each IPAD integrates all of the hardware and software needed to connect a business to the Internet. Affinity Marketing provides Canadian representation to U.S. manufacturers that offer unique high tech product lines to the microcomputer market. ESoft products have been available since in Canada since the start of the year. Advertising plans for the promotion of eSoft products have not been confirmed. Advertising for Affinity is done in-house.