SAATCHI & SAATCHI IS GOING MADD
By Adnews Staff
Saatchi & Saatchi of Toronto has developed a new campaign for Mothers Against Drunk Driving of Mississauga, Ontario. The campaign will launch at the end of the month on Citytv in Toronto and will feature "The MADD Dolls". National roll-out of the commercial will be followed by the launch of additional campaign components such as print ads and transit posters. The campaign was created with the challenge of finding a new and powerful way to get the message of drinking and driving across. Targeted primarily at hard core drinkers and secondarily at the public at large, the campaign is designed to reinforce the message if you drink and drive, consequences will result. MADD is a non-profit organization to stop drinking and driving and support victims of this crime.