BATES LAUNCHES GLOBAL CAMPAIGN
By Adnews Staff
Bates Canada of Toronto is going to the max for Warner Lambert of Toronto. The agency recently launched a global campaign for the company's MaxAir gum. MaxAir is a new vapor blast gum available in regular menthol or cherry flavors that come individually wrapped in a unique holoprismatic pack for freshness. The campaign uses print, television and e-mail advertising. Bates already handles a variety of brands for Warner-Lambert including Dentyne and Bubblicious gums, as well as Certs mints.
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