GOODGOLL GETS THE KEYS TO THE DAEWOO ACCOUNT
By Adnews Staff
Goodgoll Curtis Inc. of Toronto picked up a major piece of business this week. The agency will be handling advertising for Daewoo Auto Canada of Markham, Ont., the Canadian subsidiary of Korea-based Daewoo. The agency won the account in a competition with three unnamed agencies. Groupaction of Montreal will handle the Quebec portion of the account. Daewoo will launch its first cars in Canada in March. There will be three vehicles in the line: the sub-compact Lanos, the compact Nubira and the mid-sized Leganza.
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