BCAMA MEETING
By Adnews Staff
The British Columbia chapter of the American Marketing Association will host a meeting in Vancouver on Jan. 28. It will focus on direct marketing on the World Wide Web. The keynote speakers at the event will be IMEDIAT Digital Creations president Bryan Liew and IMEDIAT marketing vice-president Tod Maffin. The two will discuss such things as measuring a campaign's revenue results in real-time and how automated lead management can be both a money-maker and a money-saver.
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