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FIREWORKS CREATES NEW TSE ONLINE GIFT SHOP

Fireworks Creative of Toronto has created the electronic gift shop for the Toronto Stock Exchange and will also produce an online ad campaign for the shop. The shop will sell products such as TSE T-shirts, sweatshirts and caps. Items will range from the necessary to the whimsical, including a hand puppet that changes from a bull to a bear. The ad campaign will use banner ads at a variety of financial Web sites including Globe Fund, Canada Newswire and the Fund Library.

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