CMA DATABASE CONFERENCE
By Adnews Staff
The Canadian Marketing Association will host its Database & List Conference in Toronto on Feb. 10. The keynote speakers at the event will be National Post reader sales vice-president Dennis Skulsky and Reader's Digest marketing vice-president Pierre Dion. Topics discussed at the event will include bank mergers and list implications, data mining, database marketing in the not-for-profit sector, buying and evaluating predictive modeling, update on privacy issues, geographic systems and campaign management.
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