SC JOHNSON USES QUEBEC CREATIVE FOR CAMPAIGN
By Adnews Staff
SC Johnson is using original creative from Quebec for the first time for its French language campaign that began this month. The campaign uses transit shelters and interior subway posters to promote the company's Edge Pro Gel shaving lotion. The headlines for the ads are: "There's nothing softer, more sensitive than her skin." "The only thing between your body and hers, is the sensitivity of her skin." "The most sensitive part of her body is her skin." Her heart is very sensitive, and so is her skin." The ads were created by Mondialis Communication Marketing of Montreal.
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