CINEPLEX TESTS LOYALTY PROGRAM
By Adnews Staff
Toronto-based Cineplex Odeon launched a loyalty rewards program last month in 11 theatres in Ontario, Alberta and B.C. Called the Frequent Flick Club, the program allows members to earn points when they purchase movie tickets. Each box office admission is worth one point. After a member accumulates 10 points at the theatre in which they are registered, they will receive a free movie pass and a free large popcorn coupon. As an introductory offer, every guest who joins the Frequent Flick Club before January 7 will receive four bonus points. The program is being promoted using in-theatre materials created by Blitz of Toronto. The Frequent Flick Club is being tested in the 11 theatres. Cineplex Odeon plans to roll out the program to all of its theatres by next summer.