MAKE-A-WISH TO ROLL OUT AD CAMPAIGN
By Adnews Staff
The Make-A-Wish-Foundation (Canada) plans to take its latest ad campaign national early in the new year, and will ad TV ads to the mix in the spring. The image campaign was launched in Southern Ontario in November using print ads and subway posters. The goal of the campaign is to differentiate Make-A-Wish from other non-profit organizations. The campaign was created by Young & Rubicam of Toronto on a pro bono basis. This is the first image campaign Make-A-Wish has introduced. Until now, the organization focused on event-specific ads. The Make-A-Wish Foundation is part of a worldwide network that works to grant wishes to children who have life-threatening illnesses.
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