MOLSON BRINGS OUT THE LEMONADE
By Adnews Staff
Toronto-based Molson Breweries is moving into the lemonade business. The company launched Arctic alcoholic lemonade to the Ontario market this week. The drink has 6.1% alcohol-by-volume and will be sold under Molson's Santa Fe Beverage Co. label. Arctic lemonade will be sold at Beer stores, as well as at bars and restaurants throughout the province. The drink will be promoted using print ads and washroom ads at university campuses. The campaign will be created by The Mohan Group of Toronto.
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