M&M SAVES THE DAY IN RADIO CAMPAIGN
By Adnews Staff
M&M Meat Shops of Toronto is using humor in its newest radio ad to get more consumers going to its stores instead of grocery stores. The ad features Patti the Product Consultant and shows how M&M staff can help you with meal buying decisions. In the ad, Patti save the day for a desperate male customer whose poker buddies have just eaten all the hors d'oeuvres his wife was planning to serve at a Christmas party that night. Patti assures the husband that M&M has hundreds of party food ideas to restock his fridge before his wife even notices. Vickers & Benson Advertising of Toronto created the ad, while MaxxMedia of Toronto handled media planning and buying. M&M is a specialty frozen food retailer with over 250 stores across Canada.