MCG GETS MORE WORK FROM NORTEL
By Adnews Staff
The Marketing Communication Group of London, Ont. has picked up more business from Nortel of Mississauga, Ont. The agency will be handling advertising for the company's large business systems unit, Meridian I. MCG won the business after a competition with the incumbent, which is an agency based in Dallas, and U.S.-based Business Incentives. MCG has already handled projects for Nortel's residential division. The agency will launch a campaign for the company in January to promote its employee incentive program. The campaign will use print and Internet ads, as well as inbound telemarketing and collateral materials. The ads will encourage sales employees to promote Nortel product to their clients. In return, they will be rewarded with points for doing so.