FINANCIAL POST RELEASES FP MARKETS FOR 1999
By Adnews Staff
The Financial Post DataGroup of Toronto has released the 1999 version of its FP Markets Canadian Demographics. The book is available in CD-ROM or book format. FP Markets provides a range of up-to-date demographic information to help companies plan distribution systems, develop strategies, prepare business plans, select new business sites and evaluate existing outlets. FP Markets can help companies with their advertising and promotions by providing the locations, populations and retail sectors that would most likely be receptive to their campaign. The book also publishes estimates for 1999 on 700 urban markets across Canada, as well as projections for 2001 and 2004. The data in FP Markets is broken down by province, city, town and census division. Using the CD-ROM, users can focus in on data by population, size, age, location, gender, income, labor force, household expenditures and language. Once the data search is narrowed down, the results can be viewed via charts and graphs. FP Markets is an annual publication for people in the advertising, retail trade, manufacturing, communications, economic development, consulting or research industries. It is available through The Financial Post DataGroup.