DOUBLECLICK TO REPRESENT SPORTSLINE
By Adnews Staff
Toronto-based DoubleClick Canada is handling ad sales for SportsLine USA. SportsLine is a Web site that provides branded, interactive information and programming about sports. The site covers all major professional, collegiate and international sports, and includes exclusive content from sports teams, organizations and sports stars such as Michael Jordan. Sports merchandise is also sold through the site. SportsLine receives about seven million impressions per month from Canadians. SportsLine is owned by CBS.
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