STAR CHOICE TARGETS GREY MARKET USERS
By Adnews Staff
Star Choice Communications of Toronto is giving grey market satellite dish owners a break. The direct-to-home satellite company introduced a program this week, allowing consumers of grey market satellite equipment to return their grey market equipment to any authorized Star Choice Dealer. In return, Star Choice will offer up to six months of English programming and eight months of French language programming credits. The deal is effective with the purchase of a Star Choice 421B satellite system and subscription to the company's Platinum service package. The promotion is being supported using in-store materials created in-house. Over the past few weeks, the RCMP has raided homes in Ontario and Quebec where people were selling illegal satellite dishes.