MOEN BRINGS FAUCET/FILTER TO CANADA
By Adnews Staff
U.S.-based Moen Inc. brought its filtering faucet to the Canadian market this week. Called PureTouch, the faucet is a filter and faucet all-in-one. It provides visual and audible feedback to indicate when a filter cartridge needs to be changed and filtered drinking water is dispensed from the faucet from a separate channel so it doesn't mix with unfiltered water. The faucet also features a pull out spout which offers a choice of spray and aerated stream options for various uses. PureTouch will be promoted using magazine ads created by Cramer Krassett of Chicago. Argyle Rowland Worldwide of Toronto is handling PR. The product has been available in the U.S. since last January.
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