MARSHALL FENN WINS U.S. BUSINESS
By Adnews Staff
Marshall Fenn Communications of Toronto has parlayed its ads for Casino Rama into more work. The agency recently launched a campaign for Players Island, a casino located in Lake Charles, Louisiana. The campaign uses TV, radio, newspaper and outdoor ads, as well as direct mail. It is currently running in Houston and Beaumont, both of Texas. It may expand to two other major U.S. markets in the future. Marshall Fenn won the Players Island account earlier this year in a competition with other U.S. agencies. The agency has been working on the Orillia, Ont.-based Casino Rama business since July 1996.
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