VITAMIN COMPANY SEEKS AGENCY
By Adnews Staff
Aura Natra of Toronto is looking for an ad agency, president David Faassen told Adnews this week. The natural supplements marketer plans to have an agency in place by the end of the first quarter of 1999.
Separately, Aura Natra will relaunch its 30-minute infomercial across Canada in January. The infomercial focuses on educating consumers about what natural supplements are all about and what they can do for you. It also promotes Aura Natra's brand benefits. The infomercial initially aired across Canada in September. It was created by Channel 500 of Toronto. Aura Natra also promotes its products using point-of-purchase materials and PR handled in-house. Aura Natra produces herbal and vitamin combinations. It sells the products at such retailers as Super Centre and Loblaws, as well as Guardian and I.D.A drug stores.