SOFTWARE COMPANY MAY NEED AGENCY
By Adnews Staff
Arlington Software Corp. could be looking for an ad agency in the new year to promote its Which & Why software, Cohn & Wolfe senior counsellor Julie Rusciolelli told Adnews yesterday. Arlington is launching the new software next month in North America and for now is just using public relations handled by Cohn & Wolfe. The Toronto-based PR firm is also working on a total marketing plan for Arlington. Which & Why helps people make decisions in matters such as relocating a company, hiring an executive or choosing a child's music teacher. Cohn & Wolfe was hired without a review earlier this summer after being recommended by another client. Arlington has offices in Montreal, Vancouver and Edmonton.
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