U.S. COMPANY TAKES COUPON EVALUATION ONLINE
By Adnews Staff
International Data of New York has developed an online database that will offer marketers information regarding the success rates of their coupons. Called BrandData, the system tracks distributed and redeemed coupons. It stores real-time data onto an interactive database and provides users with major market and key account activity. The database is searchable and offers customized reports on a company's own brand as well as their competitors, based on criteria such as coupon value, cents-off discount ratio, purchase requirements, coupon publisher, as well as newspaper and magazine titles.
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