TRANSCONTNENTAL EXPANDS SPORTS LINE UP
By Adnews Staff
Montreal-based Transcontinental Publications has added eight sports titles to its stable of magazines. The company has bought the annual sports magazines of Preview Sports Publications of New Jersey. They include: Fantasy Baseball, Fantasy Football, the National Sports Review, Pro Football, College Football, NBA Basketball and Bill Mazeroski Baseball. The magazines are available in North America through newsstands. In total, they have a circulation of 600,000, with 50,000 being available in Canada. Transcontinental plans to increase the circulation in Canada, development director Jocelyn Poirier told Adnews yesterday. Transcontinental publishes magazines for four different markets: business and finance, sports, 50-plus and lifestyle.