MACLEAN HUNTER PARTNERS WITH CANADIAN BUSINESS
By Adnews Staff
Maclean Hunter Publishing of Toronto has teamed up with Canadian Business Media to launch a series of healthcare supplements in Canadian Business magazine throughout 1999. The supplements will focus on executive men's health issues such as impotence, obesity, smoking cessation, hair loss, stomach pain, depression, cardiovascular diseases and migraines. The story angles will include early warning signs, prevention and treatment. Maclean Hunter's Healthcare division will produce the series. The sales and marketing teams of both companies will work together to sell ad space for the supplements. Canadian Business is published 21 times-a-year and has a circulation of 100,000. It is available by subscription and via newsstands.
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