POLAROID TOUTS DRAWABLE INSTANT FILM
By Adnews Staff
Polaroid Canada of Toronto is using a major PR push to promote its latest instant color film. Called Matte, the film allows users to draw and write on the pictures they take using a pen, pencil or marker. The drawings can be erased from the picture. The PR campaign will use print and radio promotions handled by Langdon Starr Ketchum of Toronto. Polaroid says the Matte film offers better sharpness and rich colors. It came on the North American market earlier this year.
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