RUSSELL INC. DESIGNS STORE MERCHANDISING GUIDE
By Adnews Staff
Toronto-based Russell Inc. has designed an online catalogue for Aerial Communications of Boston, Massachusetts. Aerial offers PCS wireless phone services in 60 retail outlets in the U.S. The catalogue can be accessed through the company corporate intranet and offers information regarding store layout updates, product merchandising, seasonal promotions and point-of-purchase placements. The first page discusses new promotions, posters, phone sets and a variety of new items. A text glossary and picture catalogue of the individual store configurations are available on the guide. It will provide information on the positioning of all the fixtures including poster holders, phone stands, interactive kiosks and the Aerial coverage map. The guide is an extension of the visual branding and design concept created by Russell for Aerial's stores.