NATREL SPONSORS CLOSE CAPTIONING
By Adnews Staff
Natrel of Toronto is targeting teenagers with its latest Ontario campaign for its Moostache single-serve flavored milks. In the campaign, the company is sponsoring the close-captioning of TV programs which enables broadcasters to close-caption programs for the hearing impaired. There are six 10-second ads in the campaign that use the tagline, "Go Milk Go." Each ad utilizes film, video, collage, stop-motion and animation. The campaign was created by The Sebastian Consultancy and Helios Design Laboratories, both of Toronto. PR is being done by Heather Reid & Associates Porter Novelli of Toronto. Moostache milk was launched last May. It is available in 2% white, chocolate and cafe au lait flavors. By the end of the month, a vanilla flavor will hit the market.