PALMER JARVIS SNAGS POLO MEDIA BUSINESS
By Adnews Staff
Vancouver-based Palmer Jarvis DDB recently picked up the media account for four of Polo Ralph Lauren Canada's product lines. They are: Ralph Lauren menswear, jeans, Chaps Ralph Lauren and boyswear. The agency will also handle other services as required including creative coordination, research and analysis, as well as special projects. Palmer Jarvis won the business without a competition. DDB Worldwide has the account in several countries. The incumbent on the business is The Brainstorm Group of Toronto. Most creative for Polo Ralph Lauren in Canada is developed in the U.S.
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