PROVIGO PROMOTES HOME DINING
By Adnews Staff
Montreal-based Provigo Inc. is encouraging consumers to dine in. The grocery store chain launched a campaign last week to promote its selection of fresh food such as baked goods, original Alberta beef, coffee, pasta, potatoes and lettuce. The campaign uses newspaper and radio ads, as well as two-page inserts in magazines. In addition, in-store floor ads promote various products and offer recipes to help prepare them for meals. The campaign was created by PNMD of Montreal.
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