GEE, JEFFERY SHOWS OFF FIRST PIECE OF I/MONEY WORK
By Adnews Staff
Gee, Jeffery & Partners Advertising of Toronto launched its first campaign for i/money last week. The campaign uses print, radio and exterior transit ads, as well as a digital billboard along a major highway in Toronto. The ads focus on everyday sentiments that people think about when considering how to manage their money, by using headlines such as i/ love money, i/ need more money, i/ want to stay on top of my money and i/ don't want to think about money. Up to 20 executions will run before the end of the campaign. i/money is an interactive financial Web site. Launched in October 1997, the site features products and services such as mutual funds, GICs, credit card, mortgages, auto insurance, personal loans and lines of credit. More than 20 financial service and information providers are members of i/money. Gee, Jeffery won the i/money business last March.