COSCO TO MARKET EDDIE BAUER BRANDED CAR SEATS
By Adnews Staff
U.S.-based Cosco Inc. and specialty clothing retailer Eddie Bauer have teamed up to launch a line of infant car seats and strollers featuring the Eddie Bauer signature and sporty style. The car seats will include an adjustable overhead shield car seat for infants and toddlers, the Cosco Arriva and Turnabout infant-only car seats, the Adventurer auto booster and a high-back booster. The products went on the U.S. market earlier this month in high-end department stores. They are being promoted using print ads in pre- and post-natal magazines. The ads were created in-house. In Canada, the car seats will be available early next year. Dorel Industries of Montreal, Cosco's Canadian subsidiary, will be responsible for Canadian distribution and marketing. Dorel's advertising is handled in-house.