PLAYTEX CHOOSES V&B
By Adnews Staff
Playtex Ltd. of Malton, Ont. has handed its Jhirmack Pro Silk shampoo account to Vickers & Benson Advertising of Toronto. MaxxMedia of Toronto, V&B's media buying arm, will handle the media portion of the account. V&B won the business after a competition with three other agencies. "We chose V&B because we liked the quality of their insights, the uniqueness of their ideas and their initiative," marketing director Elizabeth Beemer says in a release. Grey Canada of Toronto handles the rest of Playtex's business in Canada, but the agency couldn't handle the Jhirmack Pro Silk account because it has Procter & Gamble's Pantene shampoo business.
« Back Next »
Comments
blog comments powered by Disqus