FAIRVIEW MALL GIVES DRESSING LESSONS TO BUSINESS EXECS
By Adnews Staff
Fairview Mall of Toronto is showing business men and women what the latest corporate dress code is. The shopping mall launched a program this week called Office Sense, which will feature business casual clothing sold by many of the retailers in the mall. Under the program, users will receive a complimentary fashion show of the clothing at their own office. Fairview Mall is promoting Office Sense using direct mail handled by The Image Group of Toronto. The mall will also support the program in TV promotions with Citytv, CFTO and the Life Network.
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