FORD ISN'T AFRAID OF THE BIG BAD WOLF
By Adnews Staff
Oakville, Ont.-based Ford Motor Company of Canada has teamed up with the big bad wolf and the three little pigs to promote the safety of the car makers Windstar minivan. Ford launched a TV campaign this week that shows the big bad wolf blowing down two of the houses of the three little pigs. Instead of running into the third house for protection, the three little pigs retreat to the Windstar and drive away, leaving the big bad wolf in their dust. The campaign also uses two print ads, an outdoor board in downtown Toronto and boards in two Toronto sporting arenas. The ads were created by Young & Rubicam of Toronto.
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