MOVERS SHAKERS
By Adnews Staff
Heather Parnell has joined FCB Direct of Montreal as a writer. Most recently she was a freelance writer. Parnell has also worked at BCP, RTA Pub, Prism Communications and Saint-Jacques Vallee Young & Rubicam, all of Montreal. Francois-Yves Caya is now at the agency as senior account manager. Previously he worked at CAA Quebec where he was responsible for direct marketing initiatives. Fiona Smith has moved over to Cohn & Wolfe of Toronto as a senior counsellor working on the AT&T and Rogers Cantel accounts. Formerly she was marketing and communications director at CVC Capital Partners of London, England. Craig Marler is now at Calder Bateman Communications of Edmonton as account executive. Formerly he held the same position at The Consumer Strategy Group of Edmonton. Mark McElwain will join LBJ*FRB Communications as direct-to-consumer health promotion vice-president. Most recently he was commissioner of the Pharmaceutical Advertising Advisory Board. John Barnett will resign as Molson Breweries president and CEO effective Nov. 19 to become regional chief executive of the Americas for Rothman's Benson & Hedges International. His successor at Molson will be named over the next few weeks.