TWO TORONTO WEB SITES GET LINKED
By Adnews Staff
Toronto Life Online and toronto.com have entered into a content linking agreement to broaden the scope of information available on each Web site. The alliance will enable visitors to Toronto Life to take advantage of online ticket buying through toronto.com's partnership with Ticketmaster. In addition, Toronto Life visitors will have access to maps, menus and business information. Users of toronto.com will have access to Toronto Life's reviews about the city's restaurants, shopping, arts and entertainment. The agreement also provides increased promotional opportunities for each organization. Toronto Life will promote its Web site using banner ads on toronto.com, while toronto.com will place print ads on a monthly basis in Toronto Life magazine.