BLOOD SUPPLY AGENCY ENCOURAGES DONATIONS
By Adnews Staff
Hema-Quebec, the province's new blood supply agency, is urging Quebecers to give blood. The organization launched a campaign this week to increase the public's awareness of giving blood. The ads focus on the recipient of the blood to associate the act of giving blood with the people who need it. The theme for the campaign is "Giving blood is a matter of life." One ad features a young leukemia patient who thanks donors after receiving more than 42 transfusions. Another discusses the number of transfusions needed by a child with a malignant tumor and another with bone cancer. In another, a surgeon is holding a five-year old child who has had a liver transplant. He is encouraging people to donate blood. The campaign uses radio, TV, newspaper, indoor and outdoor posters, as well as posters in buses, convenience stores and metro stations. It was created by Radius Publicite of Montreal.