ROGERS SCORES HOCKEY SPONSORSHIP
By Adnews Staff
Toronto-based Rogers Cantel has been drafted by the Edmonton Oilers. The company has become a promotional partner and sponsor of the Oilers Radio Network. To start things off, Rogers has developed the Cantel AT&T Junior Star of the Game promotion. Under the deal, a Junior Star of the Game will be selected from nominations submitted by parents, coaches, family members and friends. The nominees must be between five and 14 years-of-age. The winners will attend an Oilers home game with Oilers alumni and receive a team prize pack. The grand prize winner will also be selected and given the opportunity to bring their entire sports team to an Oilers' home game. The promotion will be supported in The Edmonton Journal, on 630 CHED radio station and on the entire Oilers Radio Network. Advertising for Rogers is handled by Gee, Jeffery & Partners Advertising of Toronto. Rogers offers a range of wireless services including voice, data and paging.