PEOPLESOFT GOES WITH NEW AGENCY
By Adnews Staff
PeopleSoft Canada of Toronto recently handed its account to troutbeck chernoff. The Toronto agency won the business without a review. Many of the employees had worked on the account a few years ago when the business was with Doner Shur Peppler (now Doner Canada) of Toronto. "Troutbeck chernoff shares the same vision and goals as PeopleSoft. The company also proved to be an extremely good fit for us because of its local presence, high energy and ability to deliver quality creative," marketing vice-president Jeffrey Read says in a release. The incumbent on the business was Saatchi & Saatchi Advertising of Toronto. PeopleSoft develops, markets and supports a suite of enterprise software for finance, materials management, distribution, supply-chain planning, manufacturing and human resources. It also has offices in Vancouver, Calgary, Edmonton, Ottawa and Montreal.