FCPMC/READER'S DIGEST SEMINAR
By Adnews Staff
The Food and Consumer Products Manufacturers of Canada and The Reader's Digest Association (Canada) Ltd. will host a seminar in Toronto on Oct. 20. Called A Matter of Taste: Catering to the Cultural Palate, the event will focus on a study that delves into the differences between Canadian and American consumer attitudes, lifestyles and behaviors. Speakers at the event will include Larry Thomas of Reader's Digest, Robert Gary of Commins, Wingrove, Greg Garrison of The NPD Group Canada and Bozell Worldwide president and CEO Liz Torlee.
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