PAGEMART OFFERS WRISTWATCH PAGER
By Adnews Staff
PageMart Canada of Toronto will launch a watch that also acts as a pager to the national market within the next month. Called the Beepwear Pager Watch, the product was developed by Motorola and Timex. The watch weighs 36.9 grams, tells time and also allows users to receive alphanumeric pages. The Beepwear Pager Watch is equipped with the necessary accessories to transform the product from a wristwatch, to a pendant to a conventional belt-worn pager. In addition, users will have access to PageMart's infoAdvantage service, which posts daily news, weather, sports and lotto 6-49 updates, as well as netAdvantage, which offers an Internet e-mail to the pager service. The Beepwear Pager Watch will be promoted using co-op advertising with retailers. PageMart products are sold at various retailers including the Future Shop, Telephone Booth/La Cabine Telephonique, Adventure Electronics and Battery Plus.