COMPANY INTRODUCES TRADE SHOW MARKETING SERVICE
By Adnews Staff
Canadian I&D Specialists Inc. of Montreal has developed a new service targeting pharmaceutical manufacturers and marketers. The service is designed to increase sales and marketing results for companies exhibiting their products at trade shows. Using the service, customers will receive a complete review of current trade show practices, which will be followed by a written report including recommendations deemed necessary. If the recommendations are adopted, Canadian I&D Specialists will help oversee this part of the plan by working with the marketing staff. The company has also developed a trade show training seminar geared to pharmaceutical sales representatives. The seminar will focus on the selling opportunities offered at trade shows and teaches sales representatives how to capitalize on the opportunities.