ROYAL BANK TARGETS YOUNG CHILDREN
By Adnews Staff
The Royal Bank of Canada is trying to get kids while they're really young. The bank recently launched a new bank card for young children that can be used to make deposits at Royal Bank and Royal Trust automated banking machines. Called the Cub Card, the card cannot be used to make withdrawals. The card will be promoted using a one-on-one approach when parents go to Royal Bank branches. This isn't the first card the Royal Bank has launched for kids. It also markets the Youth Client Card for younger and older teens, which gives teenagers access to their savings depending on their needs.
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